Designer Silver Jewelry business info

Designer Silver Jewelry

November 19th, 2007 at 05:04 pm by Admin in Designer Silver Jewelry

Elsa Peretti earrings from Tiffany & Co.

Our friend Dan Keto wrote a two part series on the Designer Silver Jewelry business. I have combined them, and we are including our thoughts on the cross silver jewelry rings and silver cross necklaces that are coming out soon by LoveRelic.com. So enjoy folks and come discuss Desinger Silver Jewelry issues on this blog as often as you can.

The Designer Jewelry (Silver) Business Pt. 1

Dale Chihuly glass. Nature forms in nature.

Author: dan 10 24th, 2007

The Designer Silver Jewelry industry is a fascinating case study in business. Jewelry has to be one of the oldest businesses in the world. I would bet that the very first woman adorned herself in some form of jewelry.

Although many facets of the business have changed with technology, most of the product fundamentals have remained the same for thousands of years. Jewelry is a very emotional product. Both women and men wear jewelry to attract attention to themselves, make themselves feel good, or to have a symbol of something on them that provides deeper meaning.

This series of articles will examine the fascinating and wonderful business of designer jewelry, specifically silver, and look at the various components of a business that are required to be successful. The articles will explore the following:

1. Design
2. Manufacturing
3. Marketing
4. Sales Channels
5. Branding
6. Financing

The Designer Jewelry (Silver) Business Pt. 2

Author: dan 11 4th, 2007

Market Overview

The U.S. retail jewelry industry is comprised of five main segments: bridal jewelry (30%), fashion jewelry (22%), watches (18%), precious stones (15%) and precious metals (15%). Bridal jewelry is less influenced by economic conditions than fashion jewelry, which is considered a luxury good. Precious metals include gold, silver, platinum and palladium.

The retail jewelry industry is highly fragmented, with the top ten jewelry chains comprising less than 25 percent of the market. No retailer claims more than 6 percent market share. Chains are prevalent in the industry, though independent retailers are firmly rooted throughout. Annual jewelry store sales run about $27 billion; wholesalers and manufacturers account for an additional $27 billion in sales.

There are nearly 50,000 stores engaged in jewelry stores retail , and the industry employs approximately 200,000 individuals. Wal-Mart is the largest retailer in the country. Next is Zales, the biggest specialty jeweler with over 2,000 stores and kiosks. U.S. retailers account for 15 percent of worldwide sales in the industry.

The demand for jewelry is largely determined by the disposable income of consumers. The increasing amount of affluent individuals, working women, double-income households and fashion-conscious men has kept jewelry sales strong through 2005. When raw material prices fall, jewelry becomes more affordable, and consumer demand rises. Renewed confidence in the economy has also played a significant role.

Over the past decade, online jewelry sales have risen steadily. This development has forced retail merchants to adapt and many have moved some component of their operations online. Increasing numbers of manufacturers and wholesalers are also conducting business online. Because jewelry is seldom branded, product differentiation is a key point of competition among retailers. Good designers are valued.

Jewelry sales are highest during the Christmas season and during the weeks proceeding Valentine’s Day. Mother’s Day sees a spike in sales as well.

Jewelry is expensive and difficult for consumers to evaluate. It is seldom branded and varies widely in design and quality. Purchases require professional expertise. Because of this, consumers tend to buy jewelry from merchants they perceive to be trustworthy. Large retailers such as Wal-Mart and Tiffany benefit from this industry peculiarity; local jewelers with community roots and good reputations benefit as well. Retailers generally purchase finished jewelry from manufacturers and wholesalers. In smaller retail stores, jewelers may be involved in all aspects of the work. Retailers may hold proprietary agreements with designers, who sell their designs exclusively through the company. Some retailers hold agreements with manufacturers to sell merchandise on consignment.

As mentioned before this blog is sponsored by LoveRelic.com a Designer Silver Jewelry company here in Seattle WA. Our goal is to create a line of the most elegant organic silver jewelry with the silver cross rings as the first product, than silver cross necklaces. Than a promise to Jesus line with cross emblems, along with an Om Jewelry collection and a Celtic jewelry collection. So stay tuned folks this is going to be an exciting source for Jewelry.

Posted by Admin in Designer Silver Jewelry

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14
Nov

CMA Awards Rocking the Silver Jewelry Trend

November 14th, 2007 at 03:44 pm by Admin in Silver Jewelry

from LoveRelic.com our friends at Designer Silver Jewelry:

CMA Awards Rocking the Silver Jewelry Trend

Author: Loverelic 11 13th, 2007

My oh my, we are flabergasted by the amount of amazing silver jewelry at the Country Music Awards this year. Silver Cross Necklaces and Pendants were expecially popular. Nearly every man at the event was donning some sort of silver necklace this year. Our favorite pics are below….

Lee Brice, unafraid to throw on multiple items of neckwear, including a silver designer cross necklace

“She Ain’t Right“, but Lee sure is. Here Lee is wearing one silver cross pendant on a silver wheat style pendant. Another Silver cross pendant on a silver bead chain. And to top it off, he has some super cool silver swirl necklace on a black leather chord. What is that, a shell or a tiny abstract sculpture? We’ll find out and get back to you. We love it. Work it, Lee!

Cowboy hats and dogtags, could we get any more American? Brad Paisley was donning an enormous silver dog tag, which appears to feature a giant silver cross on it. Not sure we like the skinny chain with such a heavy pendant. What do you think? (photo:Wire Image)

(photo: Getty Images)

American Idol’s Bucky Covington has at least two,if not three silver necklaces here. The one on top features an incredibly cool silver circle chain, with two silver rings dangling. Nice.

This backstage photo reveals that in fact, Bucky is wearing another silver necklace. Thin chain and huge silver pendant.

Bucky’s Friend, the always heavily accessorized Trent Tomlinson, also had on loads of jewelry at the CMAs.

(photo: Getty Images)

Trent is donning a very 3-D puffy heart on a chunky silver cable chain. In additionk, he is wearing two chunky silver rings and a thick silver ID bracelet. Somehow he is making all of this work with a military/baseball cap. We are perplexed but we like.

More to come on the CMA’s….

Posted by Admin in Silver Jewelry

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26
Sep

Jewelry, what’s in a name?

September 26th, 2007 at 02:02 pm by Admin in Business

Jill Brahms is the designer extraordinaire of the LoveRelic.com Jewelry that we will be marketing on this blog and jewelry website. Jill is the wife of Dan Keto, one of my best friends and an amazing business person. Dan presented the idea of Promise to Jesus a few months ago. I loved the idea, and within three months we are here, selling Jewelry online and offline.

Our online Jewelry store is coming online soon, but the blogging is done here. More to come, we have to go pick up our daughter from her school.

Posted by Admin in Business

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20
Sep

necklaces, rings, and jewelry that reflects your promise

September 20th, 2007 at 02:42 pm by Admin in News

Cross Ring by loveRelic.com a spiritual collection

a bare neck needs to be touched with a kiss of our necklaces, a ring that shows your promise and commitment, a jewelry piece says so much.

Yet, nothing if it doesn’t reflect your style. That is why the two Jills a Dan and a Vipin are launching the promise jewelery section of MyTypes.com. We are committed to spirituality and our jewelry will help you keep your promise to Jesus, Buddha, Krishna or any other god of your choice. Our first line will be Christian based, and soon we will offer Om rings, and Buddhist rings.